Creative Director/Art Director
Microsite promoting features and benefits of the new Mack Granite.
Microsite promoting features and benefits of the new Mack Pinnacle.
OOH promoting DeSales Universities Criminal Justice program
OOH celebrating DeSales Universities 50 Year Anniversary
OOH promoting DeSales Education programs
:30 Broadcast spot promoting DeSales University
This :30 second broadcast production was created to communicate the benefits of DeSales University’s ACCESS program.
In an oversaturated market this campaign was developed to position Arrow as a the leader in the fastening category. It also reinforced Arrow’s commitment to making products that are built in the USA.
Arrow was looking to refresh their brand identity. They shifted away from their old logo in which the arrow was not straight and pointing downward to a new logo that features a chevron and conveyed a feeling of not being bent or broken. The identity also departed from an older nostalgic feel to a more modern contemporary look. The following ad and posters were the first steps in implementing this new brand identity.
The following video were created to position Arrow’s electronic stapler technology as being superior in an oversaturated category. These videos were accessible on Arrow’s website as well as kiosks in key store across the United States.
These signs were developed to promote the latest product offerings from 180s. They were strategically placed above ski racks at ski resorts throughout the United States.
Brand ads designed to generate awareness of B.Braun’s products and services in today’s evidence based and ever changing healthcare markets
This ad was developed to drive home the fact that Molnlycke is the leader in wound care throughout North America.
Diabetic Foot Ulcer (DFU) clinical registry landing page.
Landing page developed to drive traffic to appropriate websites in US and European markets.
This microsite was developed to generate awareness and promote the products that Molnlycke developed to help prevent pressure ulcers. The site was launched in support of the industries annual pressure ulcer week.
This announcement ad helped generate awareness about Molnlycke’s newly acquired products and further solidified their leading position in wound care.
A hospital acquired pressure ulcer can effect the bottom line of any acute care facility. Use of Molnlycke’s sacral patch eliminates the chance of acquiring one of the most common types of pressure ulcers that occur in hospitals today. This holiday direct mail was sent to the medical staff and purchasers at acute care facilities across North America to generate awareness of the effectiveness of Molnlycke’s sacral patch.
This product comparison video illustrates the effectiveness and superior performance of Molnlycke’s Safetac technology as it relates to fluid handling. The video was featured on their website and also used at trade shows and presentations.
Product video illustrating the features and benefits of the Brennen Mesher. This video was developed for their website and trade shows.
Print ad celebrating 150 years in business
Print ad and celebrating 150 years in business
Trade publication insert promoting DAP’s new and improved caulk
Tin packaging for Barton’s Peppermint Bark. Seasonal product sold at Marshalls and other select stores.
Logo for Harrisburg’s premiere salt therapy spa.
Package design for a line of electrical fences being sold at Tractor Supply stores.
Logo for a documentary that focuses on the group of men who poured the last cast of steel at Bethlehem Steel in Bethlehem, PA.
Arrow Hammer Tacker package featuring new branding
Logo for a local beekeeper.
Packaging for a range of electric space heaters being sold at pharmacies and Walmarts throughout the US.
Logo for Hoover Vacuum’s latest line of commercial grade vacuums.
Logo created for a local boutique chocolate store in downtown Bethlehem PA.
Logo and tagline for all of Paslode’s cordless pneumatic nailers.
In store display and packaging for Arrow’s Easyshot Staplers. This product is being sold Craft stores throughout the US.
Logo and badge created for a special edition Mack Truck.
Packaging for Arrow’s Powershot. This product is being sold in craft store and pharmacies throughout the US.
Packaging developed for Arrow’s new line of pneumatic staplers.
Paslode cordless nailers were designed to save time and minimize clutter on job sites. These nailers eliminated the need for compressors and hoses which meant saving time because there was no need to set up and tear down those extra pieces of equipment. They also eliminated clutter that often led to mishaps and injury. These are just a few of the print ads that ran in support of Paslode cordless nailers.
The cordless roofing nailer was a God send for builders and do-it-yourselfer’s who were looking to do minor roof repair. Since there was no need to set up compressors and hoses builders were able to save time and move on to whatever was next on their punch list.
This counter mat was designed to show off the features and benefits of the Paslode Cordless Framing Nailer as well as Paslode’s Fuel & Nail packs and accessories. These counter mats were distributed at Home Depot and eventually Lowes stores throughout the US.
Counter mat featuring Paslodes Cordless Framing Nailer and Roofing Nailer. This counter mat was distributed at Lowes, Home Depot and other fastener dealers across the US.
Video promoting the benefits of the subfloor fastener TetraGrip
Video promoting the benefits of the Paslode Cordless Roofing Nailer
This microsite was developed to help launch a new fastener that eliminates floor squeaks when installing subfloors in new home construction. It also cuts the time to install a subfloor in half. The technology behind this new nail eliminates the need to use glue and screws which saves the builder time, money and materials. The site was developed to gain the attention of key builders throughout the US where this product could be field tested before going to market.
Our pets are family members and this campaign drives home the importance of keeping them safe. The campaign was developed for Invisible Fences’s national dealer network and positioned them as the safest containment system on the market with a 99% containment rate. A national broadcast spot accompanied these ads and helped drive a 14% increase in sales.
Trade ad promoting Hoover’s family of commercial cleaning products
Trade ad geared toward schools and other institutions
Teaser ad for Hoover’s first new commercial grade family of vacuums in over 20 years
Sell sheet developed for distributors to help promote and sell the new Hoover Insight vacuum series
Microsite that conveyed the features and benefits of the new Hoover Insight series of vacuums
The following are ad campaigns that were designed to generate awareness of the offerings that LabCorp (the worlds largest central lab) brought to the clinical trials arena both domestically and globally.
A series of ads designed to promote Crayola products in the class room
Page ad promoting Senco’s cordless trim nailer as a serious contender when it comes to the cordless market. It runs on compressed air that never looses its ability to drive a nail. The battery resets the firing mechanism which makes this tool a must have for trim installers. It eliminates the need for fuel. Just grab the tool and start nailing.
Page ad geared towards the trim installer that prefers to use a compressor. This lightweight tool makes it easy to put in a long days work and not feel any of the fatigue other heavier trim nailers are know for causing.
Page ad that features the latest, well balanced and lightweight framing nailer from Senco
In today’s marketplace convenience rules. LVHN instituted a series of innovative technological changes that brought a massive health network down to a size that’s easy for patients to access and use. This multimedia campaign demonstrates the various ways LVHN makes care convenient.
Full page newspaper ad
Full page newspaper ad
The Lehigh Valley Health Network needed to create an innovative model for its physicians and nursing teams. The Lehigh Valley Heart Institute and Lehigh Valley Cancer Institute encapsulated a commitment to high-caliber, up-to-the-minute research and nationally ranked medicine. We positioned the Institutes with the tagline “Amazing Everyday” to reflect care that changes lives. We did this by using real patient stories and in their own words heard how their lives were saved. The trick was to minimize the clinical jargon and maximize emotion without going overboard. The following campaign generated awareness for the Heart and Cancer Institutes as places that are transforming health with leading-edge care.
Full page newspaper ad
Part of the Lehigh Valley Health Networks Convenience campaign. This broadcast production communicates how a sprawling health network was reduced to a size that patients could access.
One of a series of productions for broadcast and cinema that communicated the emotions of patients, their personal experiences and how the Lehigh Valley Heart Institute saved their lives.
This full page ad is to generate awareness of the over 70 tequilas being served at the restaurant Torre.
Full page ad that conveys the dining experience consumers can expect at the restaurant blue.
Full page ad that speaks to the authentic Italian cuisine at the restaurant Melt.
For those of you who love a good steak. This ad speaks to the dining experience and quality of steak you can expect from the restaurant To Cut.
This full page ad highlights the quality of steak consumers can expect when dining at the restaurant Top Cut.
